Google chief Eric Schmidt met Seok Jong-Hun, head of South Korea's second-largest portal Daum Communications, on Tuesday to discuss ways to expand their burgeoning partnership.
"Daum and Google came to strengthen their partnership in the online advertisement markets, laying the ground for more service tie-ups that will have a synergy effect," said a statement from Daum after the meeting.
Both sides "plan to gradually expand their presence in the UCC (user created content) and search engine markets" in South Korea, it added.
Google and Daum agreed last December to cooperate in the online advertisement market. Daum is running Google's cost-per-click search ads, one of the fastest-growing types of Internet advertising.
Daum is now interested in using the content on Google's YouTube, the world's most popular online video-sharing service.
Officials at Daum said the company controls a quarter of South Korea's video content market and is in a tight race with rival Pandora TV to become the leader.
Google, which launched a Korean-language search site in 2000, has been striving to boost its presence in South Korea, where some 70 percent of homes have high-speed Internet access but many prefer local services.
Schmidt will also make the keynote speech at the Seoul Digital Forum on Wednesday.
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